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Guillem Casahuga

Partner

Head, TIME Practice, Latin America

Guillem combines broad telecom experience with deep expertise in Latin America to help clients transform their sales and marketing organizations.

Guillem Casahuga

Areas of Focus

Education

ESADE Business School (Spain)
Master in Business Administration
Polytechnic University of Catalonia (Spain)
Engineering, Telecommunications

Past Experience

Europraxis
Partner Latin America
Sony Spain
Engineer

Guillem Casahuga

Guillem is a partner based in Arthur D. Little's Houston office.

He leads the Latin America TIME (Telecommunications, Information, Media and Electronics) Practice. His professional focus is on marketing and sales strategies, corporate and growth strategy, business transformation, customer experience management and operational performance improvement.

For many years, Guillem has assisted players in the telecom industry (mobile, fixed, broadband and pay-TV) across Latin American countries.

Guillem received his degree in Telecommunications Engineering from Polytechnic University of Catalonia in Barcelona and an MBA from ESADE, Spain.

He speaks 5 languages: English, Spanish, Portuguese, French and Catalan.

Migrating to the next network
Telecommunications, Information technology, Media & Electronics (TIME)
Migrating to the next network
The telecom industry is evolving rapidly, simultaneously witnessing the rise of new, advanced network transitions while current technology becomes obsolete. This Viewpoint explores how mobile telecom operators can effectively implement customer migration acceleration programs to optimize operations, migrate customers to advanced networks, and unlock new opportunities in a future-ready telecom landscape.
Find out more
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Financial services
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Fierce competition for clients and the adoption of new technologies are pushing insurance companies to make bold efforts to improve their sales force and emphasize their most profitable channels. Developing a data-driven strategy to properly dimension sales channels will allow companies to maximize their resources and deploy efficiency initiatives. In this Viewpoint, we define an organized approach to sales dimensioning that can be used by insurance companies and other sectors.
Find out more
Enabling a sustainable telco ecosystem
Telecommunications, Information technology, Media & Electronics (TIME)
Enabling a sustainable telco ecosystem
Sustainability has become increasingly important to telco business strategy and operations. Although individual 5G equipment is more energy-efficient than its predecessors, the need for more extensive, denser networks will increase overall direct energy consumption. Amid rising energy prices, how can telcos achieve their sustainability goals, while enabling broader decarbonization? In this Viewpoint, we provide frameworks and strategies telcos can use to improve sustainability.
Find out more
Rising inflation! How are telcos reacting?
Telecommunications, Information technology, Media & Electronics (TIME)
Rising inflation! How are telcos reacting?
Guillem Casahuga, Marc Palacios Boix, Julien Duvaud-Schelnast, Paul Desjonquères
With inflation rates rising, telcos are facing increasing costs and slowing market growth rates, leading to shrinking margins. To overcome this challenging cycle, operators are adopting distinctive strategies as a way to effectively respond to inflation and become more resilient, with mixed results. In this Viewpoint, we evaluate the strengths and weaknesses of each approach — and present an assessment of what strategies hold the most promise.
Find out more
Telecommunications, Information technology, Media & Electronics (TIME)
Attention TowerCos: It’s time to listen to your customer
Guillem Casahuga, Pedro Ugarte, Fernando Merry del Val
Rising trend in Latin America Accelerating competition, new technological requirements, and ever-growing data demand have increased CAPEX requirements for MNOs in the Latin America (LATAM) region. Given the necessity of enhancing mobile network reach and capacity, several MNOs have sought cash relief by outsourcing their passive infrastructures to TowerCos, which handle the management of entire networks through built-to-suit (BTS) solutions.
Find out more
Telecommunications, Information technology, Media & Electronics (TIME)
Evolving pricing of mobile tariff plans
Vincenzo Basile, Guillem Casahuga
The telecom industry is standing at a crossroads, with increasing users, rapid technology shifts, usage shifts to content services, exponential growth in data usage, and ever-increasing competition. Global trends for mobile services show that average revenue per user (ARPU) is declining, whereas data consumption per SIM is increasing. For operators to be future commercial winners, they must provide a higher quality of service and offer larger data packs bundled with added features to increase the price elasticity of demand.
Find out more

Guillem Casahuga

Guillem is a partner based in Arthur D. Little's Houston office.

He leads the Latin America TIME (Telecommunications, Information, Media and Electronics) Practice. His professional focus is on marketing and sales strategies, corporate and growth strategy, business transformation, customer experience management and operational performance improvement.

For many years, Guillem has assisted players in the telecom industry (mobile, fixed, broadband and pay-TV) across Latin American countries.

Guillem received his degree in Telecommunications Engineering from Polytechnic University of Catalonia in Barcelona and an MBA from ESADE, Spain.

He speaks 5 languages: English, Spanish, Portuguese, French and Catalan.

Migrating to the next network
Telecommunications, Information technology, Media & Electronics (TIME)
Migrating to the next network
The telecom industry is evolving rapidly, simultaneously witnessing the rise of new, advanced network transitions while current technology becomes obsolete. This Viewpoint explores how mobile telecom operators can effectively implement customer migration acceleration programs to optimize operations, migrate customers to advanced networks, and unlock new opportunities in a future-ready telecom landscape.
Find out more
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Financial services
DESIGNING INSURANCE SALES CHANNELS FOR MAXIMUM IMPACT
Fierce competition for clients and the adoption of new technologies are pushing insurance companies to make bold efforts to improve their sales force and emphasize their most profitable channels. Developing a data-driven strategy to properly dimension sales channels will allow companies to maximize their resources and deploy efficiency initiatives. In this Viewpoint, we define an organized approach to sales dimensioning that can be used by insurance companies and other sectors.
Find out more
Enabling a sustainable telco ecosystem
Telecommunications, Information technology, Media & Electronics (TIME)
Enabling a sustainable telco ecosystem
Sustainability has become increasingly important to telco business strategy and operations. Although individual 5G equipment is more energy-efficient than its predecessors, the need for more extensive, denser networks will increase overall direct energy consumption. Amid rising energy prices, how can telcos achieve their sustainability goals, while enabling broader decarbonization? In this Viewpoint, we provide frameworks and strategies telcos can use to improve sustainability.
Find out more
Rising inflation! How are telcos reacting?
Telecommunications, Information technology, Media & Electronics (TIME)
Rising inflation! How are telcos reacting?
Guillem Casahuga, Marc Palacios Boix, Julien Duvaud-Schelnast, Paul Desjonquères
With inflation rates rising, telcos are facing increasing costs and slowing market growth rates, leading to shrinking margins. To overcome this challenging cycle, operators are adopting distinctive strategies as a way to effectively respond to inflation and become more resilient, with mixed results. In this Viewpoint, we evaluate the strengths and weaknesses of each approach — and present an assessment of what strategies hold the most promise.
Find out more
Telecommunications, Information technology, Media & Electronics (TIME)
Attention TowerCos: It’s time to listen to your customer
Guillem Casahuga, Pedro Ugarte, Fernando Merry del Val
Rising trend in Latin America Accelerating competition, new technological requirements, and ever-growing data demand have increased CAPEX requirements for MNOs in the Latin America (LATAM) region. Given the necessity of enhancing mobile network reach and capacity, several MNOs have sought cash relief by outsourcing their passive infrastructures to TowerCos, which handle the management of entire networks through built-to-suit (BTS) solutions.
Find out more
Telecommunications, Information technology, Media & Electronics (TIME)
Evolving pricing of mobile tariff plans
Vincenzo Basile, Guillem Casahuga
The telecom industry is standing at a crossroads, with increasing users, rapid technology shifts, usage shifts to content services, exponential growth in data usage, and ever-increasing competition. Global trends for mobile services show that average revenue per user (ARPU) is declining, whereas data consumption per SIM is increasing. For operators to be future commercial winners, they must provide a higher quality of service and offer larger data packs bundled with added features to increase the price elasticity of demand.
Find out more

More About Guillem
  • ESADE Business School (Spain)
    Master in Business Administration
  • Polytechnic University of Catalonia (Spain)
    Engineering, Telecommunications
  • Europraxis
    Partner Latin America
  • Sony Spain
    Engineer