Omnichannel transformation
How to ensure success

To succeed on the omnichannel path, there are 5 key components that need to be tackled in their integrity – in this executive briefing series, we share key insight into how to achieve this.

Step-by-step we will reveal how to:

  1. Define your omnichannel strategy

  2. Design and differentiate omnichannel (OC) customer journeys

  3. Revamp main processes

  4. Build the required OC technology platforms

  5. Design an incentive scheme to encourage cross-channel collaboration

You can follow our approach on this site.

To embark on the omnichannel journey, define the key goal and marry this with a target picture and role for each channel.